Sunday Apr 13, 2025
Why Innovation Catalysts Fail & How to Fix It: Driving Change That Works | Jeppe Hansgaard
Are your innovation initiatives stalling? You might be misusing your innovation catalysts. In this episode of the Growth Hacking Culture podcast, we talk with Jeppe Hansgaard, CEO of Innovisor and author of "Another Change Fiasco! Now What?", to explore why innovation catalysts often fail and how to ensure they drive successful organizational change and transformation.
The pressure to innovate is higher than ever, with the average lifespan of S&P 500 companies shrinking rapidly. Yet, many companies deploy innovation catalysts without the necessary structure, clarity, or cultural readiness. Jeppe Hansgaard provides actionable insights on defining the mission of innovation catalysts, aligning expectations, and applying behavioral science to effectively nudge innovation across your organization.
In this episode, you’ll learn:
- Why innovation catalysts fail and key pitfalls to avoid
- Misaligned expectations when hiring innovation catalysts
- Essential qualities and skills of successful catalysts
- A 30-60-90 day roadmap for catalyst success
- How to define clear goals and objectives for innovation roles
- Applying behavioral science to increase innovation adoption and impact
- How to motivate and retain innovation catalysts
About Jeppe Hansgaard:
Jeppe Hansgaard is an expert in organizational transformation and innovation strategy. As CEO of Innovisor and author of "Another Change Fiasco! Now What?", he helps Fortune 500 companies focus on the human element of change to drive impactful innovation through networks.
Connect with Jeppe Hansgaard:
- LinkedIn: https://www.linkedin.com/in/jeppehansgaard/
- Innovisor Website: https://www.innovisor.com/
- Books (including "Another Change Fiasco! Now What?"): https://www.amazon.com/stores/Jeppe-Vilstrup-Hansgaard/author/B0CRQK8DJY
- Organizational Network Club: https://www.innovisor.com/organizational-network-club/
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