How to Use AI for Innovation and Creative Problem Solving with Andy Sitison

Stop using AI just to move faster—start using it to think bigger.

In this episode, we sit down with Andy Sitison, CTO of Share More Stories, to explore the shift from AI as a productivity tool to AI as a cognitive catalyst. Most companies use AI to automate tedious tasks, but the real competitive advantage lies in using it to break through human cognitive biases like functional fixedness.

We dive into the neuroscience of creativity, discussing how AI mimics "associative activation" to help humans synthesize disparate ideas into breakthrough solutions. Andy explains how to distinguish between AI-generated novelty and true, human-led innovation, and why businesses must protect their "brand soul" in an era of algorithmic sameness.

Whether you are a CEO, an entrepreneur, or a creative professional, this conversation will change how you view the boundary between human intuition and machine intelligence.

Key Topics Covered:

• The Science of Insight: How AI mimics the brain’s ability to connect unrelated dots.

• Breaking the "Status Quo": Using AI to bypass the mental habits that block innovation.

• Novelty vs. Innovation: Why "new" isn't always "better" for your bottom line.

• The Risk of Cognitive Atrophy: How to stay sharp while delegating implementation to machines.

• Predicting Unmet Needs: Using customer stories to find problems they haven't voiced yet.

Connect with our Guest:

• Andy Sitison on LinkedIn: https://www.linkedin.com/in/andy-sitison/

• About Andy: As the CTO of Share More Stories, Andy has spent over a decade developing AI solutions for Employee Experience (EX), Customer Experience (CX), and market research.

About the host: Ivan Palomino

• Sign up for "Simply Human" (Ivan's free monthly email newsletter): https://simplyhuman.substack.com/
• Follow the Growth Hacking Culture Podcast on Spotify or Apple podcast
• Visit Ivan Palomino's Blog: https://www.ivanpalomino.net/blog-ivan-palomino
• Follow Ivan Palomino on Twitter: https://x.com/ivanpalomino_
• Follow Ivan Palomino on Instagram: https://www.instagram.com/ivanpalomino.official/